SEOgenerallyhastwoneedstobedone:oneisoptimizationwithinthestation,andtheotherisoptimizationoutsidethestation,sothattheeffectcanbebetter!

Websiteoptimization:keywordoptimization,contentoptimization,labeloptimization,titlelabeloptimization,keywordsandoriginalarticleincrease,whichisverynecessaryforSEO.

Out-of-siteoptimization:todoFriendship,addexternallinks,andoptimizeoperationsforproducts,services,features,etc.insidethesite.

TheinternallinkofthewebsitegenerallymeansthatthereisarelevantlinkonpageAofthesitetopointtopageB.IntheSEOoptimizationofthewebsite,theworkofdoinginternallinksisoneofthebasicworkofSEOers.

Thepurposeofinternallinksisnotonlytoincreasethecollectionandfrequencyoftheentirewebsite,butalsotoguideuserstothenextrelevantpageinatimelymanner,sothattheoveralluserexperiencecanconnecttoeachotherthroughtheseappropriateinternallinks.Thiscanbettersupporttheoverallwebsitetrafficandquality.Whenthewebsitecontinuestoincreasethenumberofarticlesandinternallinksatasteadyfrequency,thecumulativenumberofarticlesandinternallinksinthefutureisactuallyveryconsiderable.

Whenweareoptimizinginternalwebsites,contentlinkoptimizationcanhelpyoustrengthentheentirewebsiteandguideuserstoquicklyfindthenexttargetofinterestonthepage,therebyincreasingthepageretentionrateandreducingthejumprate.However,althoughinternallinksdonotpassweighttoexternalsites,iftheywanttofilluptheentiresiteatwill,itmaynotbeagoodthingforthesite.So,howtodointernallinksinwebsiteSEOoptimization?

First,rationalizethelinkstructureofthewebsite

Letthestructurallinkofthewebsitepointtoastructurethatpresentsa"tree-shapeddominance,andamesh-shapedglobal".Thestructurallinkofawebsiteisthemostcriticalformofinternallinkingofawebsite.Thestructurallinkofthewebsiteisnotonlythemainpathtoguidethecrawlingofsearchenginecrawlers,butalsoanimportantwayforwebsitevisitorstosuccessfullyfindrelevantpageinformation.Inmostofthewebsites,atpresent,wemainlyrelyonwebsitemenunavigationandwebsitemaptohelpachievethiskindoflinkpointing.Therefore,forwebsitemenunavigationorsitemap,weshouldmakereasonablelogicallevelplanningfortheoptimizedwebsite,sothatthemaincontentandthedividedcontentcanbereflectedinit.Aftercompletingthestructurallinksofthewebsite,youshouldconsidertheinterrelationofthebranchcontentpages,andthenlettheentirewebsiteformanet-shapedlink.

Second,useanchortextcarefully,

Don’taddmeaninglessanchortextrandomlyormechanicallytoavoidbeingpunishedbysearchengines.InrelevantruleupdatesofsearchengineslikeBaidu,itwasemphasizedthatanchortextshouldnotbeaddedtothepagecontentatwill.InsomeSEOoptimizationsinthepast,someSEOersscatteredthemainkeywordsintoanchortextoninternalpagesandpointedthemtothehomepage,withtheintentionofaddingweightandrankingofthecorrespondingkeywordstothehomepage.Butthismethodistoosimple,theartificialtraceistooobvious,itisnotgoodforthevisitorexperience,anditisevenlessmeaningfulforincreasingtheweight.Therefore,weshouldreturntotheessenceofanchortext.WecanrefertothelinkingpracticeofBaiduEncyclopedia,whichistopointouttheanchortextofkeywordsthatusersmayhavedoubtsandhighrelevanceinsomeknowledgeintroductions,basicallyforvisitorsExperienceconsideration.Similarly,intheanchortextplanningofthewebsite,weshouldpointittoareasonableanddifferentpageaccordingtotheexperienceofthevisitor.

3.RelatedArticles

Relatedarticles(RelatedArticles)usuallyappearundereacharticleorinthesidebar.Becausethecontentissimilartothearticle,theplacementofrelatedarticlescanalsoincreasethekeyworddensityofthepageforthetargetkeyword.Inaddition,theappearanceofrelatedarticlesmeansthatusersarelikelytocontinuetoreadanotherhighlyrelatedarticle.Iftherelatedarticlesaresetproperly,goodinternallinkscanbeformedandthearticlesonthewebsitecanbechanged.Manypeoplereadandwatch.

4.Sitemap

Sitemap(Sitemap)isanXMLpagespeciallysetforsearchengines.InthissingleXMLpage,allthepagelinksofallwebsitescanbeplacedhere,whichisequivalenttospreadingoutallthelinkstoallowthesearchenginetocrawleachAlink.AlthoughnotsettingupandsubmittingasitemapwillnothaveanypenaltyforSEO,butsearchenginesstillrecommendthatyoucreateasitemapandsubmitittothesearchengine,soastoensurethateverypageofthesitecanbeincludedbythesearchengine.

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