1.SEOtrafficthinking:HowtocorrectlyestimatethegrowthofwebsiteSEOtraffic?

Howtoknowthatacategoryofwebpagescancarryalargenumberofsearchterms?First,checktheglossarywhensearchingforrelatedkeywords.Forexample,thenameofthecommunitycaneasilyfindthatitssearchvolumeishigh,soforrealestatewebsites,thecommunitypageneedstopayattention.Italsodependsonexperiencetoguess.Whyguess?Becausenotallthetimethereisasearchvolumeforreference.Forexample,everyroadinthecountrycansearchforrentnearXXroad,butsincethedailyrentdemandformostroadsisverysmall,noimportantsearchdatacanbefoundinanykeywordtool.Butbecauseofthenumberofroadsacrossthecountry,theentiresearchwillbeconsiderable.Atthistime,basedonlong-termobservationofalargenumberofusersearchwordsandtrafficdata,theSEOexperiencecanbeusedtoapproximatethesearchvolumeofacertaintypeofword.

(1)Growthforecast:Trafficgrowthforecastisasituationweoftenencounter.Usuallywewillwriteaseopromotionplantoestimatethetrafficgrowthofthepromotionplan.Thisisatypicalsituationinthegrowthforecast.Therearemanykindsofsituationsintrafficgrowthestimation.Accordingtotheweightofthewebsite,thequalityofthewebsitecontent,therelevanceofthewebsitecontent,etc.,theinfluenceofvariousfactorswillhavemanyvariables.ThefollowingfourtypesofSEOtrafficestimationareintroduced.TheestimatedtrafficflowduringtheimplementationoftheSEOprogram.

(2)Useanalogytoestimatetrafficgrowth1.Trafficestimationforsingle-pageSEOelementsTaketheexampleof"modifyingabatchofpagetitles"thateveryoneappreciates:(Note:modifythetitleofasinglepage,theflowratechangesareunstable,hereisestimatedItistheoptimizationofthetitleofabatchofpages)Ordinaryestimate:thepagethathasbeenoptimizedforthetitle.Afteroptimizingthetitleagain,thetrafficisgenerallyestimatedasfollows:Firstweek:trafficincreasesbyabout30%-50%Week:Flowisabout100%-200%higherthanbeforemodification.Week3:FlowisalittlebitlowerthanWeek2.Week4:FlowisalittlebitlowerthanWeek3.Overallcurve:Othersituations:Giveanexample:ifabatchofpageshasneverbeenThetitlehasbeeneasilymodified.Ifthecontentoftheoriginalpageisexquisite,ithasneverbeenoptimized,andthereareanumberofwordswitharelativelyhighsearchindexthatcanbeusedaskeywords,whichcanbeestimatedtoincreaseSEOtrafficby10-20times.

(3)EstimateofSEOtrafficgrowthofaggregatedpages.Generalestimate:Inaggregatedpages,theamountofwordsthatcanbeimportedis20w-30wwords,andtheestimateddailyaverageUVisabout1w.Intheaggregationpage,theamountofwordsthatcanbeimportedis100w-300w,andtheaveragedailyUVisabout10w.Theeffectofaggregatedpageswillvarygreatlyduetofactorssuchasindustryandaggregatedpagequality.Othersituations:Giveanexample:iftheweightofthewebsiteisveryhigh,asmallnumberofwordscanmaketheaggregatepageflowup.Ifthewordsaremade,mostofthewordshavesearchvolume(thesearchvolumeismorethanabout10)andarerelatedtothewebsite.Theflowrateisestimatedtobe1:1,thatis,onewordandoneUV.Whendoingaggregation,itisgenerallyestimatedaccordingtowords.Ifthewordsmadearealllong-tail(searchvolumeislessthan5)andrelatedtothewebsite,youcanestimateabout10:1.TenwordsbringaUV.

(4)Howtoaccuratelyunderstandtheflowbase?Firstofall,theremustbeflowdatathatcanbescreened.Unlessaverysmallwebsite,otherwisestatisticaltoyslikeCNZZaremostlynotused.Forawebsiteofacertainsize,professionalGoogleAnalyticsmaystillbeabletohandleit.However,becausetheamountofdataprovidedbyGAistoosmall,itisbasicallynotneededforlargewebsites.Inmostcases,largewebsitesneedtoextractdetailedtrafficdatafromthedatawarehouse.

RestrictrefertoBaidu,removePPC,BaiduopenplatformandothertrafficthroughURLparameters,andthenremovebrandwordtrafficthroughthesearchterminformationinrefer,whichisalmostthefinalSEOtrafficdata.

Second,howtouseseotoincreasetraffic

1.Content

Marketingisinseparablefromcontent,soisSEO.Forawebsitetohaveabigbreakthroughintraffic,itmusthavealotofcontenttosupportit.Whenthecontentisguaranteed,itisnecessarytofindagoodtrafficchannel,andthenthoroughlystudytherulesofthechannel,andthenusethecontenttooccupythechanneltomaximizethetraffic.

2.Keywords

Thereareonlytwowaystofindcontent,oneisakeywordandtheotherisarelationshipchain.Wheretherearekeywords,thereisSEO.Thechoiceofkeywordsislearned,andthechoiceofkeywordsmustbebasedontheneedsoftheusers.Theusersdowhatkeywordstheywant,notthewordstheycomeupwith.

3.Dataanalysis

Theconceptofdataanalysisismentionedbymoreandmorepeople,indicatingthatdataanalysisisveryimportantforenterprises.Similarly,doingSEOisalsoinseparablefromdataanalysis,websiteloganalysis,websitedataanalysis,etc.playsanimportantroleinSEOoptimization,thisisanecessaryhomeworktodoSEO.Forexample,howmuchofthewebsite'scontenthasbeencrawledbysearchenginespiders,howmuchcontenthasnotbeencrawled,howmanypagesarecrawledonaverage,howmuchisthesite'sinclusionrateandsoon.Withoutthesedata,itisdifficulttoimprovetheeffectivenessofSEO.

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