Itisnormalforthewebsitetraffictochange,butifitlastsforalongtimeorsuddenlydropssharply,itmaybethatsomeabnormalsituationoccurs.Thewebmasterneedstomakeanearlydiagnosisandreplyassoonaspossible.Herearethereasonsforthedropintrafficonseveralwebsites.

Analysisofthereasonsforthedeclineinwebsitetraffic

1.Hijacked

Ifthewebsitetrafficisnormalthedaybeforeandthetrafficdropsoffthecliffthenextday,thenthepossibilityofbeinghijackedishigh.Atthistime,thewebmasterneedstocheckthestatusofthewebsiteandcheckwhethertheURLjumpstoanotherwebsitebydomainnameorsearchclick.

Ifyes,contacttheserviceproviderassoonaspossibletocleartheuser'scachefilesandcookiesinatimelymanner,checkwhetherthesourcecodehasbeentamperedwith,andadjustintime.

Second,userhabits

Thewebsiteisdisplayedbasedonkeywords.Whenusersmaychangetheirsearchhabitsorkeywordchoices,thewebsitemaynotappearinthesearchresults,andthetrafficnaturallydrops.

Thewebmastercansearchontherelevantengineindextoconfirmwhetherthekeywordpopularityofthewebsitehasdecreased.Ifso,itisnotrecommendedtochangethewebsitekeywordsimmediately.Youcanaddorwriteanarticletoavoidtheenginethinkingthatthewebsitehasbeenrevisedtoaffecttheinclusion.

3.Declineinranking

Declineinrankingisthemostcommonreasonforthedeclineintraffic,buttherearemanyfactorsforthedeclineinranking.Itmaybethattheupdateofthearticledoesnotaffectthecollectionintime,itmaybethereductionofexternallinks,oritmaybethattheoptimizationofcompetitorsismoreeffective.Thisrequiresavarietyofreasonstofindout.

4.Doesitonlyappearduringacertainperiodoftime?

Whenyoulookatthesite’saggregatedSEOdata(suchasthesite’soverallsearchtraffic),oneofthemoreusefulpracticesistosegmentthedatauntilyoufindusefuldata.Inthiscase,wewilllookforapartthatdropsintraffic,morethananyotherpart.Thisisusuallythefirststepintrackingdownthesourceoftheproblem.Inthesetwoparts,IfoundthemostusefuldiagnosisofSEOtrafficdropisspecial:devicetype(mobilephoneanddesktopvs.tablet)pagetype(productpagevscategorypagevsblogpostvshomepage,etc.)butthereareprobablymanyotherpartsMakesenseforyourbusiness(suchasproductcategory).

5.Hasyourwebsitebeendemotedbysearchengines?

DoingSEOmaybeverysensitivetothisword,butSEOismostworriedaboutthepowerreductionbysearchengines,therearemanyreasonsforthepowerreduction,suchasmakingalotofspamlinksinashorttime,friendlylinksandjointsanctions,andvariousblackhatsManipulations,etc.,generallyaseriousreductioninpowerwillcausethekeywordsofthewebsitetoberankedinthesearchengineresultspage,resultinginasignificantimpactonthewebsite'straffic.

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